Sydney Thunder is delighted to announce a landmark partnership with Swyftx, Australia’s leading cryptocurrency and financial exchange platform, as a Major Partner for the KFC BBL|14 season.

The collaboration unites two organisations committed to innovation, growth, and engaging diverse communities across Australia. Swyftx branding will feature prominently on the back of Thunder’s playing shirts, symbolising a shared vision of embracing new opportunities and delivering exciting experiences for fans.

Swyftx is an AUSTRAC-registered digital asset exchange with over 700,000 customers across Australia and New Zealand. Founded in 2018, it is Australia’s second-largest exchange by customer numbers and is widely trusted for its secure and user-friendly platform.

Australia’s leading crypto platform joins forces with Sydney Thunder For Big Bash League (BBL 14) 

Sydney Thunder General Manager, Trent Copeland, expressed his enthusiasm for the partnership in the official statement

“We’re thrilled to welcome Swyftx to the Thunder Nation as a Major Partner for the upcoming season. This partnership represents more than just branding; it’s about working together to inspire and connect with the culturally diverse communities that make up the Thunder Nation. We look forward to a successful season both on and off the field”, Copeland said.

Further, the Swyftx CEO, Jason Titman, highlighted the alignment between the two organisations’ values.

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“We’re excited to partner with Sydney Thunder, a club that embodies passion and a connection to its community. As the adoption of cryptocurrency continues to grow, this partnership offers a fantastic opportunity to introduce new audiences to Swyftx while celebrating the spirit of the Big Bash League”, Titman said.

Swyftx brings a wealth of experience in connecting with sports fans through dynamic campaigns. Its summer campaign, Ride the Crypto Wave, underscores the rising interest in digital assets across Australia and complements the vibrant atmosphere of the Big Bash League.

With a history of successful partnerships with other major sporting organisations, including the Brisbane Lions and the NRL, Swyftx aims to enhance fan engagement while strengthening its presence in Australian sport.